AGFA FILM

This commercial is effective in showcasing their new product,AGFA FILM. They managed to get the viewers attention by using humour in their clip.In this clip, a nerdy guy was swimming alone by himself.Soon after,3 beautiful white chicks came along and was gigling to themselves. A contrast was shown in their expressions between the nerdy guy 'astonishing look' and the white chicks 'smiles'. In the first few secs, they didn't really showcase what is the purpose of this clip.
Other than hunour,the presence of beautiul white chicks in the clip certainly grabbed the viewer's attention too.

In the next few secs, the clip began to anticipate the viewers what is going to happen next. It started with the nerdy guy approaching the girls and the girls just started flinging their panties in front of him. Little did they realised that the nerdy guy wasnt't what they expected to be so nerd. Soon after they started flinging their panties in front of him, they heard 'clickings' sound underwater which sends them quiet. Then, this clip finally advertised their product,AGFA FILM.


In this clip, they are trying to show that their agfa film captures the best pictures underwater. And they produces good quality photos without any damages. That is why they used the sea as their overall layout. And lastly, they are trying to say " DON'T JUDGE THE BOOK BY ITS COVER' which means that agfa film provides the best quality photo even underwater.

This clip used:

1.Sex appeal (Flinging of panties & sexy girls)
2.Emotions ( Surprised,humour,cheeky & shocking)
3.Product Brand (AGFA Film is being clearly advertised)